![]() ![]() “We knew we needed to brighten up our exterior canopies to be competitive with other convenience stores,” says Brad Van Overbeke, CEO, Farmers Union Oil of Southern Valley, which owns four stores on the North Dakota-Minnesota border. The new Halo image includes improvements made to the canopy, forecourt and main ID sign, including a 360-degree LED light band, new Cenex logo signs and three-dimensional backlit blue arches. “A bright, welcoming store helps attract people to our store, plus bright lighting helps our customers feel safe when they visit at night,” says Neil Graves, general manager of Prinsburg Farmers Co-op, which owns two stores in western Minnesota.īy the close of 2023, as part of the LIFT initiative, every Cenex branded store will receive a revamp to the all-new Halo forecourt image. First impressions at the gas pumpĬonsumers want a well-lit spot for gas fill-ups, according to a study by GasBuddy, which found that gas stations with good outdoor lighting saw a 50% increase in foot traffic during nighttime hours. ![]() Cenex brand retail locations are owned by cooperatives across 19 states.To ensure those stores are also valuable revenue sources, cooperatives are using LIFT to make the stores more appealing to customers. Synergy isn’t alone in updating its c-store experience. ![]() We’re proud to offer a top-notch experience for our customers,” says Knutson. “LIFT allowed us to make the updates we wanted to. The two-part initiative features exterior updates such as a new fuel canopy and lighting, but also provides financing for in-store updates. To fund the project, Knutson partnered with CHS on its new LIFT initiative, a lighting, image and facilities transformation designed to revamp Cenex branded stores through a series of exterior and interior updates, along with additional loan funding for in-store improvements. “We wanted people to come into the store and say ‘Wow,’” he says. Busy with cabin traffic, the cooperative not only prioritized modern comforts, but also wanted to build a Northwoods themed store with vaulted knotty pine ceilings. Cooperative c-store owners are stepping up to the challenge.įor Kyle Knutson, CEO of Synergy Cooperative, these amenities were musts when building a new Cenex® location in Cumberland, Wis. But more customers now expect features like welcoming lighting, clean bathrooms and a variety of healthy and local snack options at c-stores. Should I take a right or a left? To some consumers, that’s the only consideration when choosing which gas station or convenience store to stop at to fill their tank or pick up a snack. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |